On a scale of 1 to 5, how comfortable do you feel discussing your OBGYN needs with a healthcare professional?
Are there any barriers that prevent you from seeing an OB/GYN?
Have you ever felt that your symptoms or concerns were not taken seriously by healthcare providers?
We sent out a survey that asked BIPOC women general questions about their reproductive check up information, such as their insurance and their main barriers preventing them from going to the OB/GYN.
After completing all of our interviews, we consolidated our users' responses and created an affinity diagram to identify any common patterns.
Many experiences negative emotions and assumptions before going to their doctor (anxiety, fear, etc).
When looking for an OB/GYN, many preferred someone who is kind, relatable/personable, and a woman.
Many assumed they would be judged for the reason they went to the OB/GYN.
Many cared about their clinic/hospital's location and availability.
Many utilize social media/educational videos to learn about reproductive health
1. Quantitative Research
User Survey
Qualitative Research
Discover
Ideate
1. Brainstorming
During our brainstorming session we took the main findings from our research and divided our initiative into three sections.
Service + Preferences
Interventions for Comfort
Tools to Communicate Symptoms
Through further narrowing down our priorities, we were able to more effectively come up with potential solutions that addressed our primary needs.
We sketched and decided to further refine the “AI Teddy Bear” because it streamlines the symptom tracking process, brings comfort to health monitoring, and makes it easier to talk about health concerns with an OBGYN.
We also included:
A keychain teddy bear for portability
An accompanying app to allow users to review their past symptom entries
1. Sketches
2. Prototype Direction
User Flows
Define
Design
Once the key features and information architecture has been established, I started to design the service from wireframing.
Data Entry
Calendar & Report System
1
Color Decision
1
2
Test
Usability Testing
Participants were instructed to undergo the Snugglepal setup process.
Participants were tasked to report their (already assigned) symptoms to the Snugglepal.
Participants were tasked to creating a summary report of their past symptoms entries to send over to their providers.
100%
Task2
100%
Task3
67%
2. Iteration
Additional Feature: AI chatbot
Enhanced Summary Feature
We moved the notes section to the forefront for easy accessibility. Also, we organized the stats for clearer information. Lastly, we included a generated summary that provides a comprehensive overview of the user's past symptom entries.
We provides emotional support and task-specific aid.
Iteration 1
Implemented inclusive features
Iteration 3
We added a feature accounting for different accents, as well as having vibration for error messages and flexibility during the naming process.