PAIGEHAN
Product Designer
based in Seattle, WA
PAIGEHAN
Product Designer
based in Seattle, WA
PAIGEHAN
Product Designer
based in Seattle, WA
PAIGEHAN
Product Designer
based in Seattle, WA
UX Internship
Digital Identity Solutions for Sustainable Crypto Trading
Digital Identity Solutions for Sustainable Crypto Trading
UX/UI Design
CO2Network's debt-free economic model supports direct investments in environmental projects through three main pillars: a crowdfunding platform for green investments, a carbon credit trading system, and Security token trading to promote plant-based diets and eco-friendly habits among children.
CO2Network is building the United Net-Zero Nation, a sustainable digital twin designed to combat climate change.
UX/UI Design Intern
Browser Compatibility, Information Architecture; Responsive design
Designers
Paige Han(Web app)
Chercy (Mobile app)
Max Park
PM
Kuvonchbek Umarov
Engineers
Ilkhomjon
Sumeet Naik
Tools
Figma
Confluence
Duration
12 Weeks
Designers
Paige Han(Web app)
Chercy (Mobile app)
Max Park
PM
Kuvonchbek Umarov
Engineers
Ilkhomjon
Sumeet Naik
Tools
Figma
Confluence
Duration
12 Weeks
Overview
Background
Primary Role
Team
UX/UI Design Intern
Browser Compatibility, Information Architecture; Responsive design
Team
Designers
Paige Han (Web app)
Chercy (Mobile app)
Max Park
PM
Kuvonchbek Umarov
Engineers
Ilkhomjon
Sumeet Naik
12 Weeks
Figma
Confluence
Duration
Tools
CO2Network's debt-free economic model supports direct investments in environmental projects through three main pillars: a crowdfunding platform for green investments, a carbon credit trading system, and Security token trading to promote plant-based diets and eco-friendly habits among children.
CO2Network is building the United Net-Zero Nation, a sustainable digital twin designed to combat climate change.
Overview
Background
Primary Role
Problem Statement
Users struggle with secure identity management and sustainable trading in digital finance.
Problem Statement
Users struggle with secure identity management and sustainable trading in digital finance.
Problem Statement
Users struggle with secure identity management and sustainable trading in digital finance.
Objectives & Goals
To create a platform that integrates digital identity verification with sustainable trading practices
To create a platform that ensures secure authentication with KYC compliance
Objectives & Goals
To create a platform that integrates digital identity verification with sustainable trading practices
To create a platform that ensures secure authentication with KYC compliance
Objectives & Goals
To create a platform that integrates digital identity verification with sustainable trading practices
To create a platform that ensures secure authentication with KYC compliance
Objectives & Goals
To create a platform that integrates digital identity verification with sustainable trading practices
To create a platform that ensures secure authentication with KYC compliance
Our Process
Our Process
Discover
Define
Ideate
Design
Business Challenges
Security vs. Convenience: Balancing strong security with easy access.
Sustainability Integration: Tracking carbon footprints in crowdfunding.
User Engagement: Boosting engagement through gamified referral programs.
Market Education: Educating users on STO(Security Token Offering) trading complexities.
Transaction Convenience: Simplifying the remittance process for users.
Business Challenges
Security vs. Convenience: Balancing strong security with easy access.
Security vs. Convenience: Balancing strong security with easy access.
Security vs. Convenience: Balancing strong security with easy access.
Sustainability Integration: Tracking carbon footprints in crowdfunding.
Sustainability Integration: Tracking carbon footprints in crowdfunding.
Sustainability Integration: Tracking carbon footprints in crowdfunding.
User Engagement: Boosting engagement through gamified referral programs.
User Engagement: Boosting engagement through gamified referral programs.
User Engagement: Boosting engagement through gamified referral programs.
Market Education: Educating users on STO(Security Token Offering) trading complexities.
Market Education: Educating users on STO(Security Token Offering) trading complexities.
Market Education: Educating users on STO(Security Token Offering) trading complexities.
Transaction Convenience: Simplifying the remittance process for users.
Transaction Convenience: Simplifying the remittance process for users.
Transaction Convenience: Simplifying the remittance process for users.
Product Users
The product serves users of Sovereign Wallet leveraging Metamui blockchain, UNZN digital euro platform, and CO2 Network, all unified under one digital identity.
Quantitative Research
Observations
Unengaging Onboarding
Unengaging Onboarding
Unengaging Onboarding
Less than 40% of users engage with the carbon footprint calculator.
Less than 40% of users engage with the carbon footprint calculator.
Less than 40% of users engage with the carbon footprint calculator.
Lengthy Digital Identity Verification
Lengthy Digital Identity Verification
Lengthy Digital Identity Verification
Around 30% take longer than 5 minutes to complete the digital identity verification, often requiring multiple attempts.
Around 30% take longer than 5 minutes to complete the digital identity verification, often requiring multiple attempts.
Around 30% take longer than 5 minutes to complete the digital identity verification, often requiring multiple attempts.
Navigation Challenges
Navigation Challenges
Navigation Challenges
Feedback surveys show that 30% of users report issues with the app's navigation on mobile.
Feedback surveys show that 30% of users report issues with the app's navigation on mobile.
Feedback surveys show that 30% of users report issues with the app's navigation on mobile.
Recovery Drop-Off
Recovery Drop-Off
Recovery Drop-Off
Around 20% of users abandon the app during the email or password recovery process due to frustration with the steps involved.
Around 20% of users abandon the app during the email or password recovery process due to frustration with the steps involved.
Around 20% of users abandon the app during the email or password recovery process due to frustration with the steps involved.
Explain your research in detail with observations and inferences
User Needs
Users need a streamlined login process using unified DID authentication to eliminate the need for traditional email and password recovery
Users need a streamlined login process using unified DID authentication to eliminate the need for traditional email and password recovery
Users need an easy-to-navigate interface that allows them to view and compare multiple crowdfunding projects at a glance
Users need an easy-to-navigate interface that allows them to view and compare multiple crowdfunding projects at a glance
Users need a seamless and consistent navigation experience across mobile and web platforms
Users need a seamless and consistent navigation experience across mobile and web platforms
Features & Functionalities
To resolve user needs
DID-Based Single Sign-On (SSO)
Dashboard
Consistent Cross-Platform Navigation
Product User Challenges
Complex Login Process : Users face frustration with lengthy login steps
Complex Login Process : Users face frustration with lengthy login steps
Limited Project Visibility : Users struggle to view and compare multiple crowdfunding projects on mobile
Limited Project Visibility : Users struggle to view and compare multiple crowdfunding projects on mobile
Inconsistent Experience Across Platforms : Users experience confusion due to differences between mobile and web navigation.
Inconsistent Experience Across Platforms : Users experience confusion due to differences between mobile and web navigation.
Limited User Engagement : Users struggle to find ways to actively engage with the platform, reducing their overall participation
Limited User Engagement : Users struggle to find ways to actively engage with the platform, reducing their overall participation
Unique Features
Seamless DID Login : Instant access with secure DID authentication, eliminating passwords.
Dynamic Pairwise Verification : Secure identity verification between users while maintaining anonymity.
Smart Digital Wallet : Manage assets with a secure digital wallet tied to DID
Competitor Analysis
Single Sign-On (SSO) for seamless user experiences across multiple apps
Multi-Factor Authentication (MFA) to enhance security by requiring additional verification methods.
Features :
An enterprise identity and access management platform for secure user authentication
Okta
Simplified app access from anywhere with SSO
Multi-Factor Authentication (MFA) for ease of use, eliminating the risks associated with passwords
Features :
A cloud-based identity and access management solution
Microsoft Entra ID
Information Architecture for Web app
Information Architecture for Web app
Web DID login and sign up flow
Web DID login and sign up flow
Web DID login and sign up flow
Web DID login and sign up flow
Pairwise Verification Taskflows
User Credential Input and Validation
Scenario 1 :
Start
Yes
No
Proceed to Task Flow 2
User Inputs Credentials
Check Credentials Validity
Show Error Message
Return to Credential Input
Are Credentials Valid?
Pairwise Verification Process
Scenario 2 :
Verification Success
End Process
Show Error Message
Initiate Pairwise Verification
Notify Second Party
Second Party Confirms Identity
Is Confirmation Received?
Pairwise Verification Taskflows
User Credential Input and Validation
Scenario 1 :
Start
Yes
No
Proceed to Task Flow 2
User Inputs Credentials
Check Credentials Validity
Show Error Message
Return to Credential Input
Are Credentials Valid?
Pairwise Verification Process
Scenario 2 :
Verification Success
End Process
Show Error Message
Initiate Pairwise Verification
Notify Second Party
Second Party Confirms Identity
Is Confirmation Received?
Pairwise Verification Taskflows
User Credential Input and Validation
Scenario 1 :
Pairwise Verification Process
Scenario 2 :
Design Iteration
Following the completion of Ver 0.3 of web app, I held a seven-day sprint to refine the user experience & stakeholders’ requirements.
This involved gathering user feedback, identifying pain points, and implementing key design improvements.
Following the completion of Ver 0.3 of web app, I held a seven-day sprint to refine the user experience & stakeholders’ requirements.
This involved gathering user feedback, identifying pain points, and implementing key design improvements.
Design Iteration
Following the completion of Ver 0.3 of web app, I held a seven-day sprint to refine the user experience & stakeholders’ requirements.
This involved gathering user feedback, identifying pain points, and implementing key design improvements.
Design Iteration
Following the completion of Ver 0.3 of web app, I held a seven-day sprint to refine the user experience & stakeholders’ requirements.
This involved gathering user feedback, identifying pain points, and implementing key design improvements.
Design Iteration
Following the completion of Ver 0.3 of web app, I held a seven-day sprint to refine the user experience & stakeholders’ requirements.
This involved gathering user feedback, identifying pain points, and implementing key design improvements.
Screens
Onboarding
Onboarding
Onboarding
DID Login
Pairwise Verification
Passkey Registration
Sign up
Create DID
Verification
Calculator
Calculator
Calculator
Calculator
Calculator
Calculator
Dashboard
Projects
Project Details
Payment
Payment
Payment
Wallet Dashboard
Deposit
Deposit
Profile
Membership
Referral Leaderboard
STO(Security Token Offering) Trading
Contract
Transfer
Pairwise Verification
Receipt
PAIGEHAN
©
Paige Han
2024
Design Iteration
Following the completion of Ver 0.3 of web app, I held a seven-day sprint to refine the user experience & stakeholders’ requirements.
This involved gathering user feedback, identifying pain points, and implementing key design improvements.
Following the completion of Ver 0.3 of web app, I held a seven-day sprint to refine the user experience & stakeholders’ requirements.
This involved gathering user feedback, identifying pain points, and implementing key design improvements.
Pairwise Verification Taskflows
User Credential Input and Validation
Scenario 1 :
Pairwise Verification Process
Scenario 2 :
UX Internship
Digital Identity Solutions for Sustainable Crypto Trading
Digital Identity Solutions for Sustainable Crypto Trading
Objectives & Goals
To create a platform that integrates digital identity verification with sustainable trading practices
To create a platform that ensures secure authentication with KYC compliance
Problem Statement
Users struggle with secure identity management and sustainable trading in digital finance.